CLICK HERE TO VIEW THE EVOLUTION OF THIS LOGO!

This is a new logo I designed for a long standing client of mine. He's had his current logo pretty much since he opened his doors more that 20 years ago...it was time for an update.

It's a sporting goods/shoe store, so he wanted something with motion, and also modern and clean. Since it's hard to make a logo with a shoe look cool, we decided to focus on the "s". The client has always gravitated towards the red/black combination so we pretty much stayed in that color scheme. They're having a brand new building built and this logo is going on it...neato mosquito!